

Clients & their Needs
Investment Managers in EMEA
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Asset Managers
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Banks
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(Re-)Insurance Companies
Asset Classes
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Public Markets
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Private Markets
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Digital Assets
Business Needs
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Project Management
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Cost Reduction
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Revenue Growth
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Scalability
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Operations re-design
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Digital Strategy
Solution Examples for Asset Managers of all Sizes
Large Asset Managers
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Organizational and technology
strategy advice -
Expert solutions for portfolio construction and management, risk management, trading and operations, and more.
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Selection, negotiation, and implementation of new service/technology providers.
Medium Asset Managers
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Transformation of legal entity structure and organization
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Front-to-back transformation of processes and technology
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Advice pre and during M&A
Small Asset Managers
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FINMA license application
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Definition of a lean Operating Model
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Outsourced COO, Risk & Compliance
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Preparation, setup of Fund/AMC launch
Who We Are
The Good Guys Company (TGGC) is made out of curious people, that worked in a vast range of disciplines for the buy-side. The common denominator is a love for problems solving and a strong belief in the power of partnership. Based in Switzerland, the TGGC team works with a wide range of buy-side investment managers, technology and service providers in EMEA

Good Customer Experience
"With TGGC, we gained more than just top-notch consultancy - we unlocked access to the Asset Management ecosystem"
CEO
Long-only EQ,
AI based quant strategies
“Consultant in the Asset Management industry great at combining strategy and realistic implementation"
CIO
Long-only Multiasset
“More than other consultants in the industry. Very focused on mission and objective”
CEO
Private Markets Manager
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Analysis of your
Status Quo
Operational Diagnostics
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Analyzing existing products and services.
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Identifying gaps in market competitiveness, compliance, and operational efficiency.
Current State Benchmarking
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Comparing against industry standards.
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Highlighting areas for improvement in the organization, processes, technology, and delivery.
Enhancing Today’s Offerings
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Streamlining existing products and service workflows with quick-wins.
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Ensuring regulatory compliance and maximizing current resources during the Status-Quo analysis.

Definition of your Future State
Vision Definition
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Collaborating to define the “big picture” of your future products and services.
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Identifying target markets, innovative solutions, and competitive differentiators.
Market Trends and Growth Opportunities
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Advising on future-oriented products and services that align with market evolution.
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Helping clients adapt to trends in digitalization, ESG, alternative investments, digital assets.
Operating Model Redesign
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Defining scalable, efficient models that support future products and services.
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Transformation
Gap Analysis and Roadmapping
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Identifying gaps between current and strategic states.
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Developing a clear, actionable roadmap for transformation.
Technology and Solution Implementation
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Selecting and integrating technology solutions to support the transformation.
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Managing change and ensuring smooth transitions across all levels of the organization.
Continuous Improvement and Measurement
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Monitoring progress and adapting strategies as needed to stay on track.