The Good Guys Company

    From Complexity to Championship

    A Swiss management consultancy for investment managers across EMEA. We transform complexity into competitive advantage — guiding the journey from struggle to leadership.

    Act I

    The weight of complexity.

    Act II

    Choosing a different path.

    Act III

    Building what lasts.

    Act IV

    Performing at your peak.

    Act V

    Leading from the front.

    Act VI

    Your partner in championship.

    Who We Serve

    Project Management · Cost Reduction · Revenue Growth · Scalability · Operations Re-design · Digital Strategy

    For Investment Managers of All Sizes

    Large

    • Organizational and technology strategy
    • Expert solutions
    • Provider selection

    AUM 100bn - 1,000bn

    Medium

    • Legal entity transformation
    • Front-to-back transformation
    • M&A advice

    AUM 1 - 100bn

    Small

    • FINMA license
    • Lean operating model
    • Outsourced COO / Risk / Compliance
    • Fund launch

    AUM 0 - 1bn

    Curious People, Real Partnerships

    The Good Guys Company is made of curious people who have worked across a vast range of disciplines on the buy-side. The common denominator is a love for problem-solving and a strong belief in the power of partnership.

    Based in Switzerland, the team works with buy-side investment managers, technology and service providers across EMEA.

    Meet The Team
    "With TGGC, we gained more than just top-notch consultancy — we unlocked access to the Asset Management ecosystem."

    CEO

    Long-only EQ, AI-based quant strategies

    "Consultant in the Asset Management industry great at combining strategy and realistic implementation."

    CIO

    Long-only Multiasset

    "More than other consultants in the industry. Very focused on mission and objective."

    CEO

    Private Markets Manager

    Begin Your Transformation

    Whether you're launching, scaling, or transforming — we'd like to hear from you.

    Reach Out